Posts Tagged ‘gender’

Yogurt: The Official Food of Women

May 23, 2008 - 12:03 am 3 Comments

Hilarious.

Yogurt: “it’s substitute for human experience good.” There is nothing wrong with yogurt as a product, if you like to eat it, but there is something so very, very wrong with yogurt marketing.And marketing food as medicine. And all other marketing aimed at women. But for now, yogurt ads. And if you forget everything this video has to teach you, just remember this: Yogurt eaters come from every race, but just one socio-economic class. The class that wears grey hoodies. It’s that ‘I have a Master’s but then I got married’ look.” Hilarious.


Link shamelessly stolen from Kate Harding.

Women and Media

May 7, 2008 - 10:41 pm No Comments

Of late, I have become very interested in representations of women in the media, as part of my ongoing theme of interest that can be best described as how women consume media, and how media consumes women. Tell me what is wrong with this soundbite, from an interview in Elle magazine (scroll down to the headline, “Ashton Kutcher talks sex, drugs with his stepdaughters.”

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Women in Games

May 5, 2008 - 6:52 am 1 Comment

My new HP desktop came loaded with game demos, most of which I will never play, but I got curious about them last week and started clicking around, which is when I found Diner Dash, which is the happy story of a woman who was so frazzled by her ordinary office job that she had to run away from corporate life and wait tables for a living.

joesdiner.jpg

That sound you hear is my forehead, hitting my desk.

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Lurking and fuming

March 31, 2008 - 10:40 pm 4 Comments

On a HigherEd specific online forum, a post that was meant to exhibit how odd academic life looks to non-academics told the story of a recent proposal defense. I am a consummate lurker there, although I don’t have a login, which is probably for the best, because the post that took my breath away describes how the Chair of the student’s committee decided to invite the defender’s husband to her proposal defense. And I cannot quite wrap my head around that. Does he also invite the wives of male students who are defending their proposals? If he does, well, consider my feminist ire placated. But I suspect that he does not, and I cannot understand why the responses to this post don’t start out questioning why a woman’s Chair would invite her husband to what is, essentially, her workplace and her professional life.

If the student herself had invited her spouse, well, her choice. But that her Chair decided to do it without her knowledge makes the action very different, and not a little patronizing. This notion of spousal deference always hits a sour note for me, probably because I live it every time I make a major purchase, or generally try to conduct business with a man when my own partner is in the same room.What is next, really - should women bring notes from their Dad in to school, giving them permission to attend, which was often the case as little as 40 years ago at some schools?

Dear R1 Institution,

Please accept this note as permission from me that my daughter be allowed to READ BOOKS and WRITE STUFF. Call me if she gets uppity, or starts thinking on her own - we try not to encourage independence in her, in the vain hope that she will come to her senses, drop out of school, and marry a nice doctor.

Does This PNY Nvidia Quadro FX 3000g Graphics Card Make My Ass Look Fat?

September 30, 2006 - 6:13 pm No Comments

I just got a new computer, an early birthday present, to replace my old desktop, itself a birthday present, albeit seven years ago. Seven years! But it was a Hewlett Packard, and they aren’t known for being particularly upgradeable, and it was time. My new box is a big monster, with an nicely integrated media centre, a DVD burner, and enough memory to make my own movies, should I want to. Which I might, given how small and portable digital cameras have become.

I am not particularly brand consistent when it comes to electronics - I buy what works for me, which is why I am a PC user with an Ipod, and why my monitor is made by a different company than my computer. What I do know, though, is that I don’t think I will buy another HP product. And here is why - HP’s new cameras, with a ’slimming’ feature. (found via Bitch, PhD)

First of all, hello - isn’t that what Photoshop is for? :)

But more seriously, I have some issues with this, starting with the fact that the female model used to demonstrate the product is already a slim and healthy size. When I see gadgets, I always wonder who they are being designed for. This past week, I was fortunate to be able to hear Brenda Laurel speak about design (off topic, but do read her rant, Saving It For Good, which is inspiring me to one day work up the courage to serve a meal on my grandmother’s china, which I inherited and that I am too afraid to use). Something that really jumped out at me was what she had to say about getting to know who you were designing for - not what you think you know, not the stereotype about soccer moms and skater bois, but about who the people who are going to use your design really are, what they need, and what they want.

I had started writing this post before I saw Ms. Laurel speak, and was already less than impressed with HP’s new product, but now - now, I am nearly speechless. And I wonder … who, exactly, did HP design this camera for? This camera, that screws up the perspective of one’s photos for the opportunity to stretch subjects vertically in a vain attempt to make them thinner. Who did they think the target market was?
As for Photoshop, if you, like me, spend a lot of time watching it load, you probably know who Seetharaman Narayanan is - his is one of the names credited on the openin screen. But did you know there is a Flickr fan club devoted to him? (Link via Unbeige). I love the internet.